One of the things that I love about talking with my business audit clients in Las Vegas is helping them to find their story. Everybody has a reason to do what they do. You didn’t start off one day and decide to start a Las Vegas grocery store. It was in your blood; your dad did it, your uncle did it, your mom did it, or you were a stock clerk and loved the business. Whatever it was, you’re passionate about whatever it is you chose to do, and I love find the root of that passion for my clients, and helping them re-discover what is was that made them love their job when they started before we help them with their business audit.
Often times, as businesses grow, they become harder to run. You have employees and levels of management and it’s a long way from you in the CEO suite down to the person, the little old lady that used to come by and buy produce from you (in my grocery example). So by helping clients identify what they’re passionate about, we can try to structure their business back to the activities that give them the most happiness. That’s an exciting thing that any business owner should keep in mind: "What are you passionate about?". Try to find a way to do that in what you do every day. Your Las Vegas business should be more than finances, taxes, an audits – find your passion.
Quite often, while doing tax preparation in Las Vegas, I get asked the question by small business owners, "How can I reduce my taxes?". Almost always, the most important thing that they forget is that they don’t keep their receipts so that they can deduct all the expenses that they pay. It’s important, for tax preparation, that the Las Vegas business owner keeps track, even if you just take an envelope and put the receipts that you paid for (whether cash, or by credit card) in that envelope every single day, and at the end of the year, or at the end of the month you just add those up and put those on the expense sheet – that’s a huge way you can save, and quite often, small business owners will just throw away the receipts (or they can’t find them when it comes time to do their tax return)
Some of the most common areas where people forget their expenses are in the materials or the supplies that they might pay for. If they’re a contractor for instance – they may run to a local hardware store and pick up some small supplies they need for a job, but they forget to keep the receipt, or forget to put it in that box or envelope at the end of the day. As well, there are office expenses, or meal and entertainment expenses. If they take employees out to lunch, or pay for a dinner with current clients or customers, and then they forget that, "Oh, that was something that I need to go ahead and deduct on my tax return".
I’m a partner at a Las Vegas CPA firm. Choosing a CPA can be a very complicated decision, however, there are some common factors that you should look at that all CPAs should have. One of those factors is: they should excel at working with people. Being a CPA is a "people profession". It’s not just the numbers, you definitely have to be able to work with people; to be a good communicator and a good listener. A second thing a CPA firm should have is: they should be honest. They should be honest and have integrity well above and beyond what you expect. You should be able to be comfortable with the tax returns and financial statements that they’re presenting, and that integrity is crucial.
They should also have a great network of other Las Vegas professions. You might need an estate plan or a will done; or maybe you need some investments. There should be some people they can refer you to in order to get your entire financial profile in order. They should be able to do what they say they’re going to do. For instance: if they tell you they’re going to return your phone call within 24 hours, they should return your phone call within that specified period of time. You want them to return your tax return within the specified time. Your fees should be exactly what you think they’re going to be. Make sure they oblige by everything that they tell you. Those are some of the most important things that a Las Vegas CPA firm should have.
